How Important is a Domain Based Email Address

Eric Greenspan Clever Marketing Produces Results, Technology Marketing Leave a Comment

First, let’s define Domain Based Email Address…

When your email is [email protected] vs. [email protected], you have a domain based email address.

Why is this so important?

For starters, why wouldn’t you have this? Each time you send an email from your domain based email address, you are advertising your brand. More importantly, you are providing your website address (URL) i.e. seventyfourmarketing.com. This helps people remember who you are and how to find out more about you.

How do I get one?

It’s easy. Create a Google Apps for Work account. Each email address is about $5/month. You also get 30GB of storage on Google Drive, a Google+ business page, calendar and integration with Hangouts and other Google features. You can also have a number of aliases that come to your main email, i.e. [email protected] or [email protected] You can only SEND from your main email, but each of the examples mentioned will arrive in your main email inbox.

When you sign up for Google Apps for Work, you must setup your domain. We recommend using GoDaddy as your domain registrar. Before buying your first domain name, google “godaddy domain coupon” and find a $.99 coupon for your first year purchase. After that, it’s about $12.99/year for each domain. We also recommend that you buy a number of domains that can easily be redirected to your main domain where your website is found.

After you setup Google Apps for Work, you now need to setup your MX Records to allow Google Apps for Work to function. You can do this at GoDaddy initially, but if you use another host (we’re not big fans of GoDaddy for hosting), you should setup the MX Records there. You will create each of the following MX records at your host:

Name/Host/AliasTime to Live (TTL*)Record TypePriorityValue/Answer/Destination
Blank or @3600MX1ASPMX.L.GOOGLE.COM
Blank or @3600MX5ALT1.ASPMX.L.GOOGLE.COM
Blank or @3600MX5ALT2.ASPMX.L.GOOGLE.COM
Blank or @3600MX10ALT3.ASPMX.L.GOOGLE.COM
Blank or @3600MX10ALT4.ASPMX.L.GOOGLE.COM

Once these steps are complete, simply login to gmail on a browser with your newly created Google Apps for Work email address and password and off you go. You can also add Gmail to your favorite mail app. Hint: You can even setup Gmail as “Exchange” on your email client.

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