Social Media is Exhausting

Eric Greenspan Clever Marketing, Perfecting Social Media Leave a Comment

We spend so much time everyday chatting with friends, posting our thoughts, trying to find the marketing formula, selling things, searching for love and reading. Social media has changed the world. It’s a better place; one that is less lonely and full of interaction, knowledge and fun. But let’s be straight here, social media is exhausting.

Stop Your Wanking Facebook Isn’t Listening

Eric Greenspan Perfecting Social Media Leave a Comment

Every day I hear someone complaining about something in their life on Facebook. I don’t like it much. Unless the “friend” is a friend IRL, I generally unfriend them after a few of these posts. You know, the ones that say, “My life is a mess and I’m tired of being alone” or “My girlfriend left me…” or “I’ve tried everything, nothing is working.” Stop your wanking Facebook isn’t listening or certainly doesn’t want to.

Is Facebook The New Myspace As Google+ Gains Momentum?

Eric Greenspan Perfecting Social Media Leave a Comment

Is Facebook the new Myspace? Has Google+ taken over? In short, no. Twitter isn’t going to disappear in the near future either. I wouldn’t worry about competition from social networks like Snapchat, Tumblr, Path, Medium, Vine or Pocket either. Facebook is not the next Myspace just yet because it has a real revenue model. Facebook’s ads just keep getting better because they keep getting more targeted. This is due to Facebook continually adapted it’s model to gathering more and more about its users and then sharing this on the open graph. Facebook has more than vital data; it has desire data. Every time we hit “like,” we are aiding their cause.

Content on Your Website, Then Facebook and Tweet Your Links, Add a Smidge of Pinterest and Don’t Forget Google+

Eric Greenspan Clever Marketing, Perfecting Social Media Leave a Comment

We post on Facebook, Twitter, Pinterest, Instagram and many others. We share our thoughts, ideas, videos and photos. We do this throughout our day and we don’t seem to mind the time we lose as a result. But if we are marketing a product, we must look at this differently. We must think about content marketing. In this case, our focus must be on driving visitors to the site. Our product or service is usually best represented on our website and since our goal is sales or some form of conversion, we are best serving ourselves by focusing our content marketing to a single source, our site.

How to and NOT to Engage in a Facebook Group

Eric Greenspan Clever Marketing, Perfecting Social Media Leave a Comment

When accepted into a Facebook Group, do NOT start by posting a link to your website or with a favorite photo and never, ever post something about your last meal. Groups are different and when they work, they work well. But there are a number key methods in which a new group member should learn and utilize to get the conversation going. And that is the #1 key method…Get the conversation going!