Email Marketing for Accountants and Bookkeepers

Eric Greenspan Marketing, Practice Development Leave a Comment

Facebook and Twitter are fabulous tools for keeping in touch and informing friends and followers of what’s happening in your life and work. Whether it’s a simple update about a school play in which your daughter has the non-starring role or your secret life that mirrors Walter Mitty’s, we use these two tools (and Google+) to share and engage. Let’s face it though, it’s a ton of work and more importantly, it takes time–lots of it. Email marketing remains the best option.

Lead and Client Acquisition Techniques Using Google, Facebook, LinkedIn and more

Eric Greenspan Marketing, Practice Development Leave a Comment

There are many ways to find new prospects for any type of business. Today, much of this is focused to the online world. Google and the Internet have made resources available that bring us directly to the right type of prospect and while we may have to use more than one tool, we can gather much of their contact information readily.

Does PayPal Scare You?

Eric Greenspan Marketing Leave a Comment

We use PayPal at schoolofbookkeeping.com. It’s convenient and works well with our website’s membership enrollment platform. While the interface isn’t gorgeous, it works. Yet, we often hear from people who are concerned with PayPal. I’d like to learn more.