We’re often asked, “How do get the most out of attending an accounting conference?” by our clients. We tell them to start by making a plan and set goals. These clients …
Your Brand Remembered
At the beach this weekend, I met a couple from Germany. I knew they were foreign by their new Dodgers’ attire and clothing. They seemed to know the place however …
Why Accounting Pros Need a Really Strong Brand
I’m sitting a restaurant right now having a quick lunch and staring at a truck that’s says “Young’s Market Company” which I see all over the place and clearly they …
Should you Differentiate your Practice?
In my Ignite System, my clients often ask if its important to differentiate. This is not an easy question to answer for all. The accounting profession is saturated and I …
How In the Heck Do You Find Blog Post Topics???
In Denver, I finally got to meet the every so popular DigitalCPA, Jay Kimelman. Jay is a client, a member of team SOB and a good friend. When Jay and …
10 Ways to Strike Up a Conversation With a Stranger
In life, we meet new people all the time. Or, at least we should. If you want to strike up a conversation with a stranger, it’s really not that difficult …
Kids Cost a Fortune; Make Them Earn It, Get Involved In School Functions and Acquire New Clients
Have you ever landed a new client from your son’s school? I have…over 600 actually. I talk to Accounting Pros all the time who fail to take advantage of this …
How To Find Your Next Client Before the Weekend!
Put on your favorite industry t-shirt and head to Starbucks. Setup camp. Work from there. Listen to the conversations in the room. Make yourself available. Talk to EVERYONE. Meet the …
Customer Acquisition – Create Your Own Seminar, Expo or Conference
In 1996, I received a call from a sales rep from Citrix. At that time, their flagship product was WinFrame which was designed for thin client computing. At first I …