In life, we meet new people all the time. Or, at least we should. If you want to strike up a conversation with a stranger, it’s really not that difficult …
How In the Heck Do You Find Blog Post Topics???
Jay hired me to help him build his company websites. I’m now working with Mrs. DigitalCPA helping her IGNITE the practice. I love these two people. They are like family to me and I really care about the results of our work together. I know Jay’s brand has lifted from his connection to schoolofbookkeeping.com. Now I have the task of helping him find new clients. I’m ready for that challenge!
ORNSA
One of my favorite acronyms of all times ORNSA. This process is still one of the strongest tools for closing sales. I learned it from a friend at IBM.
Customer Acquisition – Create Your Own Seminar, Expo or Conference
In 1996, I received a call from a sales rep from Citrix. At that time, their flagship product was WinFrame which was designed for thin client computing. At first I didn’t understand what it did. He explained that it was designed to connect remotely over any connection, on any device, from anywhere and get in-office performance. All the applications and data were on a single server (or server farm) and remote offices and users could access without ever having to load anything on their computers other than a small piece of Citrix client software. I installed their demo CD and it failed. I figured it was just another startup software application that was unnecessary.
How To Find Your Next Client Before the Weekend!
Put on your favorite industry t-shirt and head to Starbucks. Setup camp. Work from there. Listen to the conversations in the room. Make yourself available. Talk to EVERYONE. Meet the …
Kids Cost a Fortune; Make Them Earn It, Get Involved In School Functions and Acquire New Clients
Have you ever landed a new client from your son’s school? I have…over 600 actually. I talk to Accounting Pros all the time who fail to take advantage of this …
How Do I Get the Most Out of Attending an Accounting Conference? – Start by Making a Plan and Set Goals
We’re often asked, “How do get the most out of attending an accounting conference?” by our clients. We tell them to start by making a plan and set goals. These clients …
Your Brand Remembered
At the beach this weekend, I met a couple from Germany. I knew they were foreign by their new Dodgers’ attire and clothing. They seemed to know the place however …
Why Accounting Pros Need a Really Strong Brand
I’m sitting a restaurant right now having a quick lunch and staring at a truck that’s says “Young’s Market Company” which I see all over the place and clearly they …
Should you Differentiate your Practice?
In my Ignite System, my clients often ask if its important to differentiate. This is not an easy question to answer for all. The accounting profession is saturated and I …