As the chief clever officer of a marketing company, I spend my days on social media and managing WordPress sites, Mailchimp campaigns and of course, Google Adwords. I spend much …
How We Landed Our Own Radio Show on CBS and ABC
In the early days of my company, we started using live reads on a radio show from talent that knew how to deliver a pitch. Jeff Levy was our number …
Content on Your Website, Then Facebook and Tweet Your Links, Add a Smidge of Pinterest and Don’t Forget Google+
We post on Facebook, Twitter, Pinterest, Instagram and many others. We share our thoughts, ideas, videos and photos. We do this throughout our day and we don’t seem to mind the time we lose as a result. But if we are marketing a product, we must look at this differently. We must think about content marketing. In this case, our focus must be on driving visitors to the site. Our product or service is usually best represented on our website and since our goal is sales or some form of conversion, we are best serving ourselves by focusing our content marketing to a single source, our site.
How Dare You Spam Me!
People in receipt of an email, that they were not anticipating, often get angrier than a diehard Jets fan when they lose three in a row. Spam makes blood boil. …
How to and NOT to Engage in a Facebook Group
When accepted into a Facebook Group, do NOT start by posting a link to your website or with a favorite photo and never, ever post something about your last meal. Groups are different and when they work, they work well. But there are a number key methods in which a new group member should learn and utilize to get the conversation going. And that is the #1 key method…Get the conversation going!
Why is Spam Illegal?
We all get a full mailbox of post cards, leaflets and catalogs. Our USPS delivers these without hesitation. But if we send an email to someone who doesn’t necessarily want it, we’re breaking the law.
10 Ways to Strike Up a Conversation With a Stranger
In life, we meet new people all the time. Or, at least we should. If you want to strike up a conversation with a stranger, it’s really not that difficult …
How Important is a Domain Based Email Address
First, let’s define Domain Based Email Address… When your email is [email protected] vs. [email protected], you have a domain based email address. Why is this so important? For starters, why wouldn’t …
Does Your Brand and Do You Tell a Story?
In my Ignite System, I often work with accounting pros on differentiation. We focus on services, branding and technique. Often, Ignitees call themselves “First Name Last Name Bookkeeping Services.” Other …
How to Work On Your Business, Not Just In It
As an entrepreneur, we fight fires every day. Sometimes, this means you can’t work on your business because you’re too busy working in it. This leads to failure as we are spending so much time with our heads down, the world changes without us noticing. We need to make a plan. Without a plan, we lose our focus on marketing, we lose our competitive advantage. We stop embracing changes in the economy, our offerings and our customers’ demands. Don’t let this happen, make a plan.