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Maximize Your QuickBooks Connect 2017 Experience – How to Plan and Get the Most Out of Conferences
Many go and many have a blast, learn a ton, and make new friends and contacts. Many also spend a lot of money and lose a week of work, a double whammy. When attending a conference it’s important to plan and set goals. Remember, this conference is not where you will find clients directly, rather, you’ll be hanging out mostly with your competition. Along those lines, you can still find more than just interesting conversation and new relationships.
Building a Home Video, Webinar, Podcast and Content Production Studio – Part 1: Your Space, Desk and Chair
Up to now, I’ve kept the development of content limited to images and blog posts, websites and social media. Seth David, my business partner at schoolofbookkeeping.com and our colleague Perry …
Your Brand Remembered
At the beach this weekend, I met a couple from Germany. I knew they were foreign by their new Dodgers’ attire and clothing. They seemed to know the place however …
Why Accounting Pros Need a Really Strong Brand
I’m sitting a restaurant right now having a quick lunch and staring at a truck that’s says “Young’s Market Company” which I see all over the place and clearly they …
Make Money While Sleeping; Over and Over
Let’s face it, the Internet is amazing. We have access to endless amounts of information and resources like never before. We have social relationships existing on multiple platforms that have …
Pigs Get Slaughtered; Spamming Social Media Can Be Harmful to Your Brand
There are some great tools out there to make the process of distributing your content faster and to cover more ground with a few clicks. I’m all for it. However, …
Your Body is a Billboard
Just back from Xerocon and wow was it an amazing experience! Before leaving, I packed my swag from partners to hand out at the event. Mostly t-shirts, including a few …
Does Your Brand and Do You Tell a Story?
In my Ignite System, I often work with accounting pros on differentiation. We focus on services, branding and technique. Often, Ignitees call themselves “First Name Last Name Bookkeeping Services.” Other …
How Important is a Domain Based Email Address
First, let’s define Domain Based Email Address… When your email is [email protected] vs. [email protected], you have a domain based email address. Why is this so important? For starters, why wouldn’t …