We all get a full mailbox of post cards, leaflets and catalogs. Our USPS delivers these without hesitation. But if we send an email to someone who doesn’t necessarily want it, we’re breaking the law.
10 Ways to Strike Up a Conversation With a Stranger
In life, we meet new people all the time. Or, at least we should. If you want to strike up a conversation with a stranger, it’s really not that difficult …
How Important is a Domain Based Email Address
First, let’s define Domain Based Email Address… When your email is [email protected] vs. [email protected], you have a domain based email address. Why is this so important? For starters, why wouldn’t …
Does Your Brand and Do You Tell a Story?
In my Ignite System, I often work with accounting pros on differentiation. We focus on services, branding and technique. Often, Ignitees call themselves “First Name Last Name Bookkeeping Services.” Other …
How to Work On Your Business, Not Just In It
As an entrepreneur, we fight fires every day. Sometimes, this means you can’t work on your business because you’re too busy working in it. This leads to failure as we are spending so much time with our heads down, the world changes without us noticing. We need to make a plan. Without a plan, we lose our focus on marketing, we lose our competitive advantage. We stop embracing changes in the economy, our offerings and our customers’ demands. Don’t let this happen, make a plan.
Your Body is a Billboard
Just back from Xerocon and wow was it an amazing experience! Before leaving, I packed my swag from partners to hand out at the event. Mostly t-shirts, including a few …
Social Media is Exhausting
We spend so much time everyday chatting with friends, posting our thoughts, trying to find the marketing formula, selling things, searching for love and reading. Social media has changed the world. It’s a better place; one that is less lonely and full of interaction, knowledge and fun. But let’s be straight here, social media is exhausting.
Pigs Get Slaughtered; Spamming Social Media Can Be Harmful to Your Brand
There are some great tools out there to make the process of distributing your content faster and to cover more ground with a few clicks. I’m all for it. However, …
I’m a Social Media Drunk and I’m Not Quitting
It’s so easy to say that “I want to cut back on my Facebook use this year.” I also might want to check email less frequently and tweet less often. But I don’t. Not even a little. I want more.
Fonts Matter
The first business cards I ever designed turned out awful. The fonts were huge, too thick and too dark. It was an amateur job and I was indeed an amateur. My employer at the time was clueless, so I got lucky on this one. Never make the same mistake twice! While I’m not a graphic designer, I know what looks right and I know that fonts matter.