Content on Your Website, Then Facebook and Tweet Your Links, Add a Smidge of Pinterest and Don’t Forget Google+

Eric Greenspan Clever Marketing, Perfecting Social Media Leave a Comment

We post on Facebook, Twitter, Pinterest, Instagram and many others. We share our thoughts, ideas, videos and photos. We do this throughout our day and we don’t seem to mind the time we lose as a result. But if we are marketing a product, we must look at this differently. We must think about content marketing. In this case, our focus must be on driving visitors to the site. Our product or service is usually best represented on our website and since our goal is sales or some form of conversion, we are best serving ourselves by focusing our content marketing to a single source, our site.

How to and NOT to Engage in a Facebook Group

Eric Greenspan Clever Marketing, Perfecting Social Media Leave a Comment

When accepted into a Facebook Group, do NOT start by posting a link to your website or with a favorite photo and never, ever post something about your last meal. Groups are different and when they work, they work well. But there are a number key methods in which a new group member should learn and utilize to get the conversation going. And that is the #1 key method…Get the conversation going!

Why is Spam Illegal?

Eric Greenspan Clever Marketing Leave a Comment

We all get a full mailbox of post cards, leaflets and catalogs. Our USPS delivers these without hesitation. But if we send an email to someone who doesn’t necessarily want it, we’re breaking the law.

How to Work On Your Business, Not Just In It

Eric Greenspan Clever Marketing Leave a Comment

As an entrepreneur, we fight fires every day. Sometimes, this means you can’t work on your business because you’re too busy working in it. This leads to failure as we are spending so much time with our heads down, the world changes without us noticing. We need to make a plan. Without a plan, we lose our focus on marketing, we lose our competitive advantage. We stop embracing changes in the economy, our offerings and our customers’ demands. Don’t let this happen, make a plan.