Pinterest is the hot new thing! The site is getting tons of traffic so it makes sense that you should be using this for your business. But how do I …
How to Add Fonts to Mac
Here’s a quick primer on installing fonts on your Mac. I hope you’ve updated to the latest Mac OS!
How Many Likes Does it Take?
Facebook is a part of life. For many, too much. I can hardly finish reading a post when the next one appears and this constant flow of information is overwhelming. I read about people’s meals, vacations, children and the weather. Ironically, I get the most likes and comments when I post this type of content. A sure way of seeing my likes reduced to nil, post something about my company.
7 Ds of Marketing from 74 Systems
The 7 Ds of Marketing will help any company achieve better results.
Can You Afford a Big Partner?
When we ended the radio show, we started looking at forming strategic partnerships with companies that needed tech support for their customers. It seemed like the right next step in our marketing strategy. While in my COO’s office one day, he mentioned that one of our employees had a connection to Costco. I immediately responded with, “That’s the right fit as they have an extreme customer service model like our own, but they aren’t a good fit for us as they are a low price leader and services are not their focus.” He kept trying to convince me otherwise.
Addicted to Adwords
As the chief clever officer of a marketing company, I spend my days on social media and managing WordPress sites, Mailchimp campaigns and of course, Google Adwords. I spend much …
How We Landed Our Own Radio Show on CBS and ABC
In the early days of my company, we started using live reads on a radio show from talent that knew how to deliver a pitch. Jeff Levy was our number …
Content on Your Website, Then Facebook and Tweet Your Links, Add a Smidge of Pinterest and Don’t Forget Google+
We post on Facebook, Twitter, Pinterest, Instagram and many others. We share our thoughts, ideas, videos and photos. We do this throughout our day and we don’t seem to mind the time we lose as a result. But if we are marketing a product, we must look at this differently. We must think about content marketing. In this case, our focus must be on driving visitors to the site. Our product or service is usually best represented on our website and since our goal is sales or some form of conversion, we are best serving ourselves by focusing our content marketing to a single source, our site.
How Dare You Spam Me!
People in receipt of an email, that they were not anticipating, often get angrier than a diehard Jets fan when they lose three in a row. Spam makes blood boil. …
How to and NOT to Engage in a Facebook Group
When accepted into a Facebook Group, do NOT start by posting a link to your website or with a favorite photo and never, ever post something about your last meal. Groups are different and when they work, they work well. But there are a number key methods in which a new group member should learn and utilize to get the conversation going. And that is the #1 key method…Get the conversation going!