7 Ds of Marketing from 74 Systems

Eric Greenspan Clever Marketing Produces Results 1 Comment

Demand
Before launching a company or product line, there must first be demand. If people don’t want and need your offering, don’t bother.
 
Develop
Once you determine demand, develop the idea with your marketing message in advance. The secret here is to figure out how you will market first. Too often a product is developed and then the marketing idea is developed. If done prior, you are more likely to develop a marketable product. A great product rarely sells without a solid marketing strategy.
 
Desire
The goal of any marketing strategy is to make your prospects “want” what you sell. Their desire of your product is your number one goal.
 
Differentiate
To help turn prospects into purchasers, your product must solve a problem. To make them beat down your doors, it must be unique, better, sexier and more valuable than solutions prior to yours.
 
Decide
People love to window shop. What makes them decide to buy is determined by the comfort they feel when parting with their money to receive your product. YOUR job is to make them feel comfortable.
 
Delivery
Under promise and over deliver aren’t just words.
 
Delight
After they get your product and start to enjoy it, future sales are determined by their initial delight. Do they love it? Make sure they do. If they don’t, change it. If they do, make it better.

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